Client | Rent A Toll | Rick Welch
Client Profiles
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Designs by Renee Paz | Fashion Designer
Scope of Services: Visual Identity, Website Design, Blog Website, Digital Marketing, Business Cards, Letterhead, Envelopes, Measurement Forms, Photography, Animoto Video
Renee Paz, the leader in couture designed figure, bodybuilding, and bikini competition posing suits, needed a new and fresh look. This successful entrepreneur's products are out of this world and considered to be works of art. The objective was to first rebrand her company from Elite Swimwear to Designs by Renee Paz. I created a butterfly logo because her posing suits visually transform their physiques just like a catepillar would transform into a beautiful butterfly. From there, I applied her new brand on various materials including a new website, blog, and even mini businesscard that shows off her detailed rhinestone designs on her posing suits. Because of this new approach and visual exposure, her busines had a boost in sales within six months from the launch of her new website. Her presence on the web along with various collateral materials helped her dominate the industry and is now the best supplier of competition posing suits.
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Stephanie DiBiase-Wheat | Dance Choreographer
Scope of Services: Business Cards, Photography, Flyers, DVD Video Production and Labels, Cover Letter & Resume
In July of 2011, the Allen Americans Hockey Team have named Stephanie DiBiase-Wheat, as new Ice Angels Director/Choreographer. DiBiase-Wheat, comes to the Americans with an impressive resume, including stints with both the Dallas Mavericks, 2000-2002, where she was Team Captain. And the Dallas Desperados, 2003-2004 as a choreographer/dancer. She has also made appearances on “Live with Regis and Kelly, Good Day Dallas, and Fox Sports Net. With a strategic approach to great marketing, I helped brand Stephanie creating her business cards and flyers to her cover letters and resumes giving her a professional presentation like no other candidate that applied for this position. Also submitted was an interactive DVD that showcased Stephanie's dance choreography which had her brand designed within the DVD menu. I believe that creating a brand for someone can have incredible impact in getting any job.
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Cyril Russel Massage | Massage Therapist
Scope of Services: Business Cards, Letterhead, Envelopes, Flyers, Advertisements, Static Website, Vinyl Banner, Signage, T-Shirt Design
Because budget was an issue, Cyril Russel, one of Dallas' leading massage therapists, wanted to showcase his services at the Dallas Independent Volleyball League's (DIVA) Fall Classic Volleyball Tournament. We only had two weeks to prepare and cost was an issue. The client decided to just print in black and white instead of full color to cut cost on the marketing materials. Having this approach helped me achieve my deadline and continued to present a professional and clean look for his massage services at the event. The entire job was under budget and delivered on time to my client.
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Kalani Zoller | Athlete
Scope of Services: Business Cards, Stat Sheets, Email Blast, Website Design
College football defensive lineman, Kalani Zoller, came to me to provide marketing strategies for the NFL Combine. The approach was to target potential NFL scouts before the try outs were conducted. I created a simple yet effective website that had a home button, an about button, and a contact buttom. A video was provided through another source in which I displayed it on the home page. I also provided a downloadable PDF that was updated throughout Mr. Zoller's progress in preparation for the tryouts. In addition, I created a JPG email blast that he could use to send out to family, friends, agents, and scouts to announce his website for promotional purposes.
